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Five great reasons to hire a freelance copywriter

October 16, 2020

Your staff are working from home, your business has moved online, and your website messages need updating. If this sounds like you, you’re in good company. Since the start of the Covid-19 pandemic, the emphasis on online service delivery models has led to an increase in requirement for experienced copywriters.

Google loves customer value

This makes sense. Competition for online business is high and the only way to ensure your place on Google’s first page is to make sure your website gives great customer value. This is more complicated than it seems. As well as combining ease of use with accurate information, your site needs to meet Google’s strict requirements.

Great copywriting but freelance please

This is where great copywriting comes in. An experienced copywriter will be able to up your SEO by writing regular blog posts, using tactical keywords and adding strategic links. If you’ve already realised this and are thinking about hiring a permanent member of staff, you might like to think again.

Flexible times, flexible workforce

These are uncertain times, times which might better suit a long-term relationship with a freelancer than a contract of employment. If you’re not convinced, here are five reasons working with a freelance copywriter might be the right option for you.

  1. Your website content might need plenty of work now but what about in six months time? Or a year? Or ten years? You can’t possibly know but with a freelance writer on your side it doesn’t matter. When you don’t need the work, you don’t have to pay.
  2. Freelancers work with lots of organisations, and along the way they pick up tips. By covering different topics to varying requirements they keep on top of latest trends. It’s far more difficult for somebody working in one office to do this.
  3. You can trust a freelance copywriter. It might seem counter-intuitive to trust someone who isn’t on your payroll but a freelancer is just as invested in your company’s success as an employee. After all, if things aren’t going well, it’s the freelancer you’re going to drop first.
  4. A long-term freelancer will feel like part of your team more quickly than you think. Because they work in an uncertain environment, freelancers value security. This means they look after long-term clients really well.
  5. Working from home is clearly part of our new normal. If your payrolled copywriter isn’t going to be in the office most of the time anyway, you might as well take on a freelancer who perfected remote working years ago.

Freelancers work hard, please their clients and go the extra mile. They do this because they have to. If this sounds like the type of working relationship you enjoy, feel free to get in touch today and find out more about how we can help you with your copywriting needs.

My website needs a blog – where do I start?

October 16, 2020
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OUTDOOR AND TRAVEL WRITER

Outdoors life by Loch Lomond in Scotland

You love the outdoors. I love the outdoors.
Let's make beautiful content together.

fi darby
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There really isn't anything as good as outdoor swi There really isn't anything as good as outdoor swimming.

Okay so there probably is but my first sea swim of the year was just glorious. The sea is still cold and I did get seaweed stuck to my goggles but you really can't beat wild swimming when it comes to waking up.

The great news is that this Devon beach is just across the road from Torquay train station. That's only 3 hours from London and even less from Exeter.

Come on down. The Bay's looking great.

#swimming #beach #seaswimming #devon #outdoorswimming #sea #summer #calm
Want to.keep cool while you're walking? If you've Want to.keep cool while you're walking?

If you've ever walked on the Salt Path aka the South West Coast Path, you'll know it can be a hot place to be in the summer. 

All those sea views are marvellous but my favourite summer walking routes are river walks. With trees, pools and opportunities for outdoor swimming,  the UK's rivers have so much to offer.

And are perfect for my menopausal body.

There are rivers near train stations right across the UK. I've chosen three of my favourite locations to share with you. All of them are on long distance walking routes but walking sections can be just as rewarding.

1. The Thames Path. Walk from Kemble station to the source of the River Thames then on to London and beyond if you have the time. On the way meet Ratty and Co from The Wind in the Willows, visit Windsor Castle and dip in gently flowing waters.

2. The Ribble Way. Walk from Ribblehead station onto empty Gayle Moor to find the springs that feed the river then down to its estuary at Preston. On the way visit the famous Ribblehead Viaduct, cross God's Bridge and pass through beautiful salt marshes.

3. The Speyside Way. Join the route at Aviemore for a mountain town vibe then wander along Scotland's second longest river through the Cairngorms National Park then on to beautiful Moray Firth.

We are so lucky to have such a wonderful variety of rivers right on our doorsteps. They all need looking after. Perhaps the summer of 2025 will be the one when we all get to know them better.

#rivers #walkng #trains #walkingroutes #trainadventures
I haven't done this for a while. Sea swimming thr I haven't done this for a while.

Sea swimming through the winter saved my mental health through menopause but now, as I slowly come out the other side, I find I don't need the cold water kick as much.

Which means winter swimming doesn't happen as often.

Today I decided to celebrate summer by getting back in the sea for the first time since November.

It was cold but not biting.

And utterly marvellous.

Down here on the beaches of Devon, May is definitely the start of summer.

#devon #beach #seaswimming #outside #beachhuts
When you don't like your legs enough to wear short When you don't like your legs enough to wear shorts

But do it anyway.

The South West Coast Path in the sunshine; what better place to let my legs have a taste of sunshine.

Being a plus size and over fifty, I often envy people who have the confidence to wear shorts but find it difficult to accept that my legs are suitable for public view.

Today I decided that I actually didn't care.

It was very liberating.

Perhaps I should write an outdoor gear review for my legs.

#plussize #outside #outdoors #shorts #outdoorgear #gearreview #legs #overfifty #southwestcoastpath
Which of these counts as litter? 👇🏻 'Take a Which of these counts as litter? 👇🏻

'Take all your rubbish home with you.' It is an important part of the Leave No Trace message and it's particularly important when you're camping in beautiful wild camping locations.

But what counts as rubbish?

It's a question I ask DofE trainees every year.

1. Chocolate bar wrappers? Yes -take it home
2. Tea bags? Yes -take it home
3. Orange peel? Yes -take it home
4. Noodles? Yes -take it home
5. Banana skins? Yes -take it home
6. Toilet paper? Yes -take it home
7. Tampons? Yes -take it home
8. Poo? Yes -take it home (or bury it properly)

Some of these cause comments but arriving prepared to take everything (including yours or your dog's poo home) home is the best way to look after the places you wild camp.

Things we traditionally think of as 'biodegradable' will (after a long time) eventually disappear from view but everything leaves an invisible trace that wouldn't have been there if you hadn't.

This summer, let's look after the places we love.

#wildcamping #leavenotrace #location #walking
#outside #getoutside #takeithome #outdoors
I've got some news for you... There are only 43 d I've got some news for you...

There are only 43 days until the summer solstice. That's 43 days until the nights start drawing in again.

The weeks between the start of May and June 21st are my favourite of the whole year. They are the weeks when the world turns green and the sun sets golden.

And the days stretch on forever.

Summer might not officially start until June but May brings summertime to my heart.

It's easy to waste these long evenings though. Busy lives can often be tiring and getting outside after work can seem like a lot of effort compared to sitting in front of the TV.

But it's so much better for the soul.

Why not set aside an evening next week to spend some time outside. This was Dartmoor on a Thursday night but your evening outside could be anywhere. The local park, the beach, a nearby hill or even just a footpath.

I promise, you'll sleep much better than you would after a night watching Netflix.

#dartmoor #notflix #outside #summer #may #eveningwalk
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I'm a freelance writer and content creator with a passion for the outdoors and sustainable travel. I specialise in sustainable travel, train adventures, gear reviews, walking routes and outdoor advice.

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