Your staff are working from home, your business has moved online, and your website messages need updating. If this sounds like you, you’re in good company. Since the start of the Covid-19 pandemic, the emphasis on online service delivery models has led to an increase in requirement for experienced copywriters.

Google loves customer value

This makes sense. Competition for online business is high and the only way to ensure your place on Google’s first page is to make sure your website gives great customer value. This is more complicated than it seems. As well as combining ease of use with accurate information, your site needs to meet Google’s strict requirements.

Great copywriting but freelance please

This is where great copywriting comes in. An experienced copywriter will be able to up your SEO by writing regular blog posts, using tactical keywords and adding strategic links. If you’ve already realised this and are thinking about hiring a permanent member of staff, you might like to think again.

Flexible times, flexible workforce

These are uncertain times, times which might better suit a long-term relationship with a freelancer than a contract of employment. If you’re not convinced, here are five reasons working with a freelance copywriter might be the right option for you.

1. Your website content might need plenty of work now but what about in six months time? Or a year? Or ten years? You can’t possibly know but with a freelance writer on your side it doesn’t matter. When you don’t need the work, you don’t have to pay.
2. Freelancers work with lots of organisations, and along the way they pick up tips. By covering different topics to varying requirements they keep on top of latest trends. It’s far more difficult for somebody working in one office to do this.
3. You can trust a freelance copywriter. It might seem counter-intuitive to trust someone who isn’t on your payroll but a freelancer is just as invested in your company’s success as an employee. After all, if things aren’t going well, it’s the freelancer you’re going to drop first.
4. A long-term freelancer will feel like part of your team more quickly than you think. Because they work in an uncertain environment, freelancers value security. This means they look after long-term clients really well.
5. Working from home is clearly part of our new normal. If your payrolled copywriter isn’t going to be in the office most of the time anyway, you might as well take on a freelancer who perfected remote working years ago.

Freelancers work hard, please their clients and go the extra mile. They do this because they have to. If this sounds like the type of working relationship you enjoy, feel free to get in touch today and find out more about how we can help you with your copywriting needs.

My website needs a blog – where do I start?